Comet & Co unveils “Gentle Luxury,” a new approach to beauty concierge services

Beauty concierge service Comet & Co launches “Gentle Luxury,” a concept that reinvents the codes of luxury service. A gentler, more sincere vision at the heart of a rapidly growing model.

A new generation concierge service

Since 2024, Comet & Co has established itself as a bespoke beauty concierge service dedicated to VIC and VIP clients of fashion houses, beauty brands, and luxury hotels. The company offers a network of studio artists—hairdressers, makeup artists, facialists, yoga teachers, and nail specialists—who are among the most renowned in the industry. In 2025, the company posted growth of +30% and revenue of more than €500,000, confirming its position in a market seeking highly personalized experiences.

Today, the agency founded by Florence Gabrielle Bournoville, former director of the Dior Spa at the Plaza Athénée, is going even further with the launch of “Gentle Luxury,” a new concierge philosophy. Conceived as an art of delicacy, “Gentle Luxury” makes kindness and care the new languages of excellence.

“I created Comet & Co with one conviction: the ultimate luxury is the gift of self. Above all, I believe that luxury, like life, is based on a subtle balance: we need respect as much as desire, attention as much as exclusivity. With “Gentle Luxury,” we offer a softer, more altruistic form of luxury, where attention, consideration, respect, and sincerity are at the heart of every gesture,” Florence Gabrielle Bournoville, CEO of Comet & Co.

An international ambition

To accelerate its development, Comet & Co recently opened its capital to private investment, notably with the arrival of Jean Valentin, CEO and founder of the Extreme Group. This is a key step in promoting this new vision of concierge services, combining excellence, discretion, and humanity, on an international scale.

This is all the more important given that the sector is extremely buoyant. According to data from The Business Research Company, the global market for luxury concierge services is growing at an average annual rate of 9% and is expected to reach nearly $3.5 billion by 2029.

Source : Journal du luxe